There's a severe lack of speculation about the "why" of the iPad mini. Apple doesn't make products purely because someone else made one and it's been popular.
My Guess
The focus will be on what a 7" device can do better than the iPad or a phone. Reading books. Apple will drill this HARD at their release event. They'll mention it's great for apps, and Web browsing etc, but the real drill home will be books. I don't know what they will do to make this better than the Kindle (and make no mistake, Apple is acutely aware of this), but whatever it is, they will deploy the famous distortion reality field around it. It might be a better screen, or maybe some sort of special e-ink display (although I don't think it will be black and white, it would be some kind of voodoo that looks like an iPad screen when in apps, and an e-ink display in a book).
The focus will be on what a 7" device can do better than the iPad or a phone. Reading books. Apple will drill this HARD at their release event. They'll mention it's great for apps, and Web browsing etc, but the real drill home will be books. I don't know what they will do to make this better than the Kindle (and make no mistake, Apple is acutely aware of this), but whatever it is, they will deploy the famous distortion reality field around it. It might be a better screen, or maybe some sort of special e-ink display (although I don't think it will be black and white, it would be some kind of voodoo that looks like an iPad screen when in apps, and an e-ink display in a book).
I could be totally off the mark here, but Apple's product development method isn't anything special. Find something that someone wants to do, and make something that does it better than what is available.
People want to have a phone that does email and Web browsing, and all that was available was windows phone 6 and Blackberry, so they made the iPhone.
People wanted to browse the Web and do email, but laptops were to cumbersome in some situations, so they made the iPad.
People want to read books on the go, but all you have to do this is an iPad (too heavy) or Kindle (black and white only). You make the connection.
By the way, the above point is the reason the Nexus 7 is popular. The new iPad mini has to do something better than the Nexus 7, and to be honest, I'm excited to see what it is.
By the way, the above point is the reason the Nexus 7 is popular. The new iPad mini has to do something better than the Nexus 7, and to be honest, I'm excited to see what it is.
Edit - 28th October 2012
Well, it's just a shrunk iPad 2....dissappointing, boring, not what I was expecting, quite expensive. Will sell millions......
*shrugs*
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